Roots and Beats
Roots and Beats provides culturally responsive bilingual youth music education focusing on immigrant, refugee and ethnic diaspora experience. Their unique comprehensive programs include folk and ceremonial music, digital music production, DJ, VJ, and video production workshops.
“When I heard I was taking on a project that involved music and culture, I was speechless. I had never been able to afford music lessons, so helping Roots and Beats have a brand that matched their mission, so that they can raise funds to help the underprivileged community, was an amazing opportunity. I went with a bright playful color palette for kids to feel energized but also bring a rhythm that music is known for. As for the logo, I incorporate instruments that are often used; like guitar picks, drumsticks and record players. It was an unforgettable experience, and I would do it all over again.”
—Ovidio Francisco-Juan, Designer in Residence
Designer in Residence:
Instagram: @ovidio_fj
Portfolio: www.ovidio.design
Donated Services:
Visual identity redesign:
Logo , color, typography
Style Guide
Donated Value:
$6,500